Privacy Policy
Effective Date: December 10, 2025
Last Updated: December 9, 2025
Art Terra Fusion ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website artterrafusion.com and make purchases from our online store.
This policy complies with the Protection of Personal Information Act (POPIA), 2013 (Act No. 4 of 2013) of South Africa.
1. Information We Collect
1.1 Personal Information You Provide
When you place an order or create an account, we collect:
- Contact Information: Name, email address, phone number
- Shipping Address: Street address, city, province, postal code
- Billing Information: Payment details are processed securely through PayFast (we do not store credit card numbers)
- Account Information: Username, password (encrypted), order history
- Communication: Messages you send us through contact forms or email
1.2 Information Automatically Collected
When you visit our website, we may automatically collect:
- Device Information: IP address, browser type, operating system
- Usage Data: Pages visited, time spent on pages, click patterns
- Cookies: Small files stored on your device (see Section 5)
2. How We Use Your Information
2.1 Order Processing
- Process and fulfill your orders
- Send order confirmations and shipping notifications
- Handle returns, exchanges, and refunds
- Provide customer support
2.2 Marketing (with your consent)
- Send promotional emails about new products, special offers, and events
- Provide personalized product recommendations
You can opt-out of marketing emails at any time by clicking the "unsubscribe" link in any promotional email or contacting us directly.
3. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties.
We may share your information only with:
Service Providers
- Payment Processor: PayFast (for secure payment processing)
- Email Service: Resend (for transactional emails and notifications)
- Shipping Carriers: Courier companies for order delivery
- Website Hosting: Vercel (for website hosting and performance)
4. Your Rights Under POPIA
As a South African data subject, you have the right to:
- Access: Request a copy of the personal information we hold about you
- Correction: Request that we correct inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal retention requirements)
- Objection: Object to the processing of your personal information for marketing purposes
- Withdraw Consent: Withdraw your consent to processing at any time
To exercise any of these rights, please contact us at:
- Email: privacy@artterrafusion.com
- Email: sales@artterrafusion.com
We will respond to your request within 30 days.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information:
- Encryption: All data transmitted is encrypted using SSL/TLS
- Secure Storage: Database hosted on secure Neon PostgreSQL servers
- Access Controls: Limited access to personal information
- Regular Audits: Security assessments and updates
6. Data Retention
- Order Information: Retained for 5 years for tax and accounting purposes
- Account Information: Retained until you request deletion
- Marketing Consent: Until you opt-out or withdraw consent
7. Cookies
We use cookies to:
- Keep your shopping cart active
- Remember your preferences
- Improve website functionality
- Analyze website usage
You can control cookies through your browser settings. Note that disabling essential cookies may affect website functionality.
8. Children's Privacy
Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
9. Contact Us
Information Officer (POPIA)
Name: Art Terra Fusion
Email: privacy@artterrafusion.com
Customer Service: sales@artterrafusion.com
Complaints
If you have concerns about how we handle your personal information, you may lodge a complaint with:
Information Regulator (South Africa)
JD House, 27 Stiemens Street
Braamfontein, Johannesburg, 2001
Email: inforeg@justice.gov.za
Website: https://www.justice.gov.za/inforeg/
10. Consent
By using our website and providing your personal information, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.
Art Terra Fusion
Aquascaping Equipment & Supplies
South Africa
This Privacy Policy is compliant with the Protection of Personal Information Act (POPIA), 2013